The company’s brand and customer experience created a rapid shift in notoriety. As the brand and company grew, achieved unprecedented NPS scores, they attracted top talent and became even more successful through the tightly aligned culture. They achieved a huge creative leap to become the top boutique hospitality company in the world. Their massive differentiator is their highly sophisticated and operationally defined business culture, which drove a compelling employee and customer experience. They entered the Fortune 100 Best Places to Work starting in the mid-2010’s and have been in the F100’s top 10 since 2018. The former CEO, who drove the huge acquisition by the world’s largest hotel company, made it clear that Trimergence was the “secret sauce” that made their culture come alive and stay strong.